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Online Video Styles

Wanted to follow up on a post last week by colleague Ray Rahmati focused on best practices for video content. The following online video styles were developed in conjunction with my fellow colleagues...

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Media training for citizen journalists

There are many differing opinions on the value of citizen journalists, and often they can be negative. But no matter what your own personal opinion may be, I think we all have to agree there is a place...

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Now is a great time to be in PR

Right about now, the Global Financial Crisis has probably hit most companies marketing budgets, with CEO’s tightening the belt on expenses as their revenue lines come down.  Prudently these chief...

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Journalists Question The Role of Twitter

At the Australian launch of Windows7 today, Microsoft has invited Twitter followers to take part, with the event being streamed live through Ustream.tv . These followers have the chance to engage...

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Get a Room!

By that I mean, get a media room. No need for big, expensive equipment anymore Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video...

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Social Responsibility Will Go From Step-Child to En Vogue in 2010

Is she nuts? Social Responsibility costs money, and that was cut long ago. I know that’s what many of you are thinking. Hear me out. I think the planets are aligning to give companies more courage and...

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We’re All Curators

Not too long ago, the NY Times ran a very interesting story that covered the emerging new marketing buzzword — Curate.  This week Steve Rosenbaum added a new perspective in the Huffington Post...

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My Happy Little World

The NY Times got me again.  To say that this is a great read for any marketer is an understatement and it may be worth reading more than once.  At the risk of violating one of the premises of the...

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iPad: Mass communications doesn’t have to be massive, just smart

By now, almost all the western world — and a good chunk of Asia and Africa — have all heard of Apple’s latest breakthrough product, the iPad. The sheer number of impressions this launch has generated...

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FlipTips

Many of us have seen first-hand (or second-hand) the proliferation of Flip Video camcorders being used in our industry.  From man-on-the-street interviews to interviews to footage shot at events,...

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